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BRAWLEY, Calif. — Three generations of Al Kalin’s family have worked their 2,000 acres of carrots and sugar beets, wheat and alfalfa for almost a century in the Imperial Valley, a scorching swath of Southern California desert that was unfit for farming until water from the Colorado River was diverted here in 1901.
But now Mr. Kalin and his brother enjoy a choice that their parents and grandparents never had. They can continue to farm all their land, or they can stop farming some of it and earn more than $500 an acre — more than the market value of a crop like alfalfa in a given year — simply by not using the water required to nourish those crops. Water saved is sent on to thirsty cities and suburbs to the west: San Diego, Los Angeles and Palm Springs.... click here for the rest of the news article.